Research & Playbooks
Research, benchmarks, and practical playbooks on how AI platforms describe brands — and what marketing teams should do about it.
Every number on your Arenza dashboard has a formula. Visibility Score, Share of Voice, Citation Share, Sentiment, Themes, AI Sessions — exact computation, exact data source, every edge case. If a vendor won't show you their math, that vendor's number is marketing, not measurement.
Read the full article →GEO, Generative Engine Optimization, and AI Brand Accuracy are three different disciplines. Marketing teams conflate them, pay for the wrong tools, and miss the risk that actually costs revenue. Here is the clearest breakdown we could write.
Read the full article →The methodology Arenza uses to benchmark how 9 AI platforms describe real brands. 25 questions, 5 dimensions, ground-truth verification. The first public category benchmark — portable power stations — launches this quarter, and brands in that category can get their data first.
Read the full article →If you just discovered that ChatGPT, Perplexity, or Gemini is telling customers something false about your company, there is a real playbook. It is not fast, it is not a single fix, and most of what SEO agencies will sell you does not work. Here is what does.
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